Google is Ranked number 1 and Yahoo is Ranked number 3 in world website ranks which means they both get hundreds of millions unique users who are searching everyday so why not have a share from that traffic ?
Start optimizing your website and you will get hundreds, thousands or maybe millions of visitors everyday it all depends on how you optimize your website and the content you have,
Start optimizing your website by Making sure that your content is original so when they search for it you’re the only one that has it, Use the best titles for your pages or articles and the most relevant because titles are the first thing search engines look for , make sure that you add tags for your pages or articles ” META tags ”, Describe what your page or article is about in the description box if you have one in your website, Let your HTML codes clear and simple, Use the file robots.txt and let it allow all search engines to crawl your website so you get indexed easily, Try to Avoid using a dynamic website script because search engines find it hard to crawl them, Create a Sitemap for your website with all the important links and upload it to http://www.yourwebsite.com/sitemap.xml, make your website easy to navigate between different pages.
You can track how your website is doing in Google by joining Google analytics where you can track what are the best pages in your website, what are the quires people are searching for in your website, how many times your website was showed in search results and many more
http://www.google.com/analytics
You can track how your website is doing in Yahoo by joining Yahoo site explorer where you will have the same benefits as in Google Analytics
https://siteexplorer.search.yahoo.com
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